News Articles
March 27, 2008
Missed Execution: What Lessons Did We Learn from Holiday Retailing?
As retailers prepare for the 2008 holiday shopping season, it pays to take a look at the real factors behind poor revenue numbers this past season.
By Noel Goggin
Chain Store Age.com, March 27, 2008
As retailers prepare for the 2008 holiday shopping season, it pays to take a look at the real factors behind poor revenue numbers this past season.
Sales last November and December rose only 3%, the slowest rate of growth since 2002, according to the National Retail Federation. Since those two months can account for 50% or more of retailers’ annual profits and sales, there’s been plenty of finger-pointing.
Was this the early indicator of a recession? Were parents scared by all the toy recalls? Was it the wintry weather? Will the Grinch steal Christmas again this year?
Most of these factors did play a role. Yet what we have found is that many retailers still don’t fully realize the impact execution management has on their ability to squeeze more sales out of their stores.
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