Millennials Speak Out
Millennials, also known as Gen Y, represent a generation of digitally adept multi-taskers and bold adventurists that put great emphasis on meaningful work, balanced lifestyles and practical results. According to the U.S. Census Bureau, their numbers are 80-90 million strong and they are more ethnically diverse and technology-focused than previous generations.
Understanding this savvy group of 18-29 year-olds can take some practice, but with a proper grasp on their personalities, values, and behaviors, a huge market becomes available for today’s commerce organizations.
Retail Information Systems (RIS) News, in conjunction with RedPrairie, recently hosted a Millennial Focus Group, featuring 5 Millennial panelists, to gain insights into their dislikes and preferences on media, music, shopping and social media. We compiled the finding and key takeaways into our latest eBook.
Download The Millennial Report today to learn what they want from retailers and brands, and perhaps most importantly, how they want it delivered to them.