Customer Engagement Management

Turn customers into brand advocates

How do you engage your customers? Is your strategy working? Customer satisfaction is the secret to building long-term success and loyalty. It’s easy to lose customers if the latest promise or promotion doesn’t deliver to their expectations. How can you engage customers to the point they become loyal and advocates for your brand?

RedPrairie’s commerce platform supports Customer Engagement Management, which goes beyond traditional loyalty programs and standard satisfaction scores. It measures customer loyalty. You’ll have a clear picture of how loyal, passionate and engaged customers are in doing business with you.

Actionable Insights Every Day

Customer Engagement Management can be used across the Commerce Suite to any touch point in the retail enterprise. It spans all products and provides an infrastructure to recognize gesture, promotion or transaction types. The solution will help you:

• Identify capture points—based on various gestures and transactions
• Drive merchant activities—including surprise rewards and gaming abilities
• Manage numerous activities—throughout multiple customer programs and tiers
• Integrate marketing activities—to draw in and retain customers via seasonal or product promotions
• Build loyalty—with programs that award transaction points, which can be redeemed for gift cards
• Measure reward effectiveness—with a defined security and audit trail

RedPrairie’s Customer Engagement Management helps you track your customer concerns and transaction patterns, so you can leverage their loyalty to your brand. Engaged customers are so happy with their own experience, they’ll jump at the chance to promote your business.