Guided Selling

Help fill up your customer’s cart

Sometimes customers need help in selecting the products they want to buy. Make it easier for them and help increase your sales with RedPrairie’s Guided Selling solution. It leads customers through interactive product recommendations that explains their options and enables them to select the product best suited to their needs. As the customer’s needs, requirements and preferences emerge during this iterative process, the irrelevant portions of the product catalog fall away, leaving the customers with a list of optimal products.

Guided selling makes it easy for customers to understand and compare features, obtain expert advice, find products for special occasions, and select or configure products and services. When customers use Guide Selling, the system helps you:

• Decrease order completion clicks—help customers complete their orders in fewer steps, using the buying patterns identified in historical orders to speed the process
• Improve trust—streamline customers’ product options review by becoming a trusted advisor who helps them find the right choice every time
• Increase sales productivity—enable sales associates, from novices to the most seasoned, to use the latest product information to make optimal recommendations for customers

Simplify the Selling process

Built on a powerful product configuration and recommendation engine, RedPrairie’s Guided Selling solution uses an interactive dialog with the customer to collect information about needs, requirements and preferences. Guided Selling then presents an array of product choices satisfying those needs, enabling customers to quickly find the product that best meets their needs.

RedPrairie’s Guided Selling solution shares information with RedPrairie’s e-Commerce application as well as other e-commerce applications. Its key features include the ability to:

• Create an interactive catalog of feature navigation
• Provide side-by-side feature comparisons
• Educate customers on price/performance tradeoffs
• Recommend gifts based on simple sets of questions
• Use scripting to automate model-building
• Manage interface, workflow and configuration rules independently
• Leverage catalog data across all business applications
• Display an existing e-commerce interface and/or launch from Sales Force Automation and Customer Relationship Management applications

Guided Selling from RedPrairie makes the buying process more simple and enjoyable for your customers. Not only will they shop with you again, they’re more likely to recommend your brand to their friends.