Relationship Marketing

Personalize the retail experience to increase repeat business and drive revenue

Your customers are faced with greater varieties of shopping alternatives than ever before. That also means it's much more difficult to maintain their attention and loyalty. As a result, it's vitally important to give them the most appropriate and desirable options along with the most engaging and meaningful shopping experience possible.

RedPrairie Relationship Marketing is the solution to help you do just that. By monitoring and analyzing interactions, you can use customer preferences to drive relevancy, increase conversion rates and build sustainable loyalty.

Give customers what they want at every step

Relationship Marketing is highly scalable and facilitates interactive, multi-step dialogs with customers, prospects and channel partners across any channel: direct mail, email, web, phone, sales associates and point-of-sale. Far superior to one-time "blast" communications, the result of each customer interaction is monitored, enabling the solution to respond with the next logical step. RedPrairie enables you to:

• Collect and analyze data
• Create segmented, targeted audiences for customer interaction
• Design interactive customer-engagement dialogs
• Monitor events for real-time trigger interactions
• Implement multiple customer communication methods

RedPrairie Relationship Marketing is the solution that's as savvy as your customers. Give them what they want, and they are sure to come back for more.