Direct to Consumer
Delivering the e-commerce experience
Whether you call it Direct to Consumer, e-commerce, e-fulfillment, cross-channel, m-commerce or something else, the fact is that fulfilling internet orders is a critical component of business strategy for most companies today.
Parcel
Parcel shipments are a key component of e-fulfillment – and a key cost.
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The key to success in e-commerce is consistently providing a superior customer experience from the first contact through delivery into the customer’s hands. This requires excellence in three disciplines – order management, distribution and transportation. Whether you are a pure-play internet retailer or use e-commerce as just one of your marketing channels, RedPrairie’s Direct to Consumer processing enables you to excel in all three disciplines.
The customer experience starts with the online shopper accessing your storefront. Not only do they want to see your “endless aisle” of merchandise, they want to know if their selected items are available and what their shipment options are. This requires network-wide inventory visibility and a distributed order management capability that factors in inventory availability, including expected receipts, and transportation costs.
Once you have the order, you have to get it in the customer’s hands accurately, when promised, and at a cost that produces acceptable margins. This requires an integrated approach that marries distributed order management to source the order, a warehouse management system to accurately fulfill the order, and a transportation system that can evaluate the least cost shipping method that meets the promised delivery window.
RedPrairie’s Direct to Consumer solution creates a superior customer experience from the first contact to proof of delivery. Its integrated approach to “available to promise” online visibility and distributed order management let’s customers know instantly what to expect and makes sure you can deliver it profitably.
Integrated WMS and transportation capabilities streamline and synchronize picking and labeling the order based on the least-cost shipping method. Besides carrier rating, this includes consideration of lower cost options such as LTL, zone skipping and pool points. As a result, you can fulfill your e-commerce promises accurately and profitably, providing a superior customer experience.