Today’s intensely competitive grocery market place has come under further pressure due to consumers trading down to value channels and less frequent shopping trips given the weakening economy. With over 40% of units sold in grocery as promoted items, and expected lifts on these promotions to be over 300% depending on category, it is more critical than ever to translate merchandising strategy into flawless execution at the stores. RedPrairie’s Promotion Management solution for Grocery enables you to plan, execute, modify, verify and review your promotion initiatives like feature ads, displays and temporary price changes, ensuring that stores are gaining maximum impact from customer visits. RedPrairie’s solution is equally applicable to private label, allowing you to continue to capitalize on the momentum for your private label goods, ensuring that you have the right product in the right place at the right time.
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