RedPrairie Literature

Convenience Retail Execution Management

Today’s extremely competitive convenience retail store market place continues to come under further pressure due to labor costs, credit card fees and eroding gross margins in fuel and cigarettes. Merchandising initiatives are being used to maximize profitability in the traditional high volume categories, such as packaged beverage, beer and cigarettes. Newer initiatives have come about for the more complex high margin food service offerings. Promotions have become a key corporate strategy to entice cash-strapped consumers to come inside the store and boost sales. As promotions increase and become more complex, execution becomes a critical part of their success and daily operations.

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