RedPrairie Industry Report

September 19, 2007

SPECIAL REPORT: Food Companies Work To Improve Safety -- And Rebuild Confidence

In the year since three people died and more than 200 were sickened by E. coli after eating contaminated raw spinach, and other reports have surfaced about tainted pet foods, fish and peanut butter, food companies are facing growing pressure to regain trust of consumers, whose confidence in the safety of what they eat is at an 18-year low.

Companies have ramped up inspections, added food safety research budgets and are updating systems to avoid a misstep, which may not only lead to illness or death, but can also result in a battered corporate image, lost sales and market share. The changes are critical as the U.S. increases its imports and companies roll out products at a faster pace, leaving their traditional safety-check systems vulnerable.

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