News Articles

July 1, 2008

Analyzing Scan Data (Market Basket)

By Howard Riell
Convenience Store Decisions, July 2008

Market basket analysis and its offshoot, affinity marketing, continue to follow the usual c-store industry adoption pattern: cautious expansion, mostly among the bigger chains.

But the potential payoffs could be enormous. That said, like most new technologies market basket requires commitment at the top, beginning with more expensive software matched with an appropriate point-of-sale (POS) system as well as an employee to sift through and analyze the mountains of collected data and both the willingness and expertise to use the findings effectively. Read more

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