News Articles
April 1, 2008
Beverage Companies Thirst for Supply Chain Efficiency
Beverage makers drink a toast to forecasting, TMS, and WMS solutions, which help them keep shelves stocked when customers’ glasses are half empty.
By Lisa Terry, Inbound Logistics, April 2008
It’s a good time to be thirsty. Thanks to changing consumer tastes, the variety of beverage types, flavors, and sizes seems bottomless. Sports drinks, fruit drinks, energy drinks, bottled water, ready-to-drink tea and coffee, and carbonated beverages join a wide range of wines, spirits, and domestic and imported beers competing for consumers’ taste buds – and dollars.
But proliferation of so many new SKUs is straining the capacity of supply chains. Beverages already present specific logistics challenges including seasonal spikes, the need for temperature-controlled equipment, special packaging for fragile products, and heavy shipment loads that can cause trucks to weigh out before they cube out.
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