News Articles

March 31, 2009

Innovate with Customer Value in Mind to Weather Tough Economy

Innovate with Customer Value in Mind to Weather Tough Economy
By Tom Kozenski, VP Product Strategy, RedPrairie
RIS News, March 31, 2009

When times were tough in the 1970s and small-town America was hurting, Wal-Mart was the first big-box retailer to put satellite dishes on the roofs of its rural stores so it could instantly get daily sales results and restock shelves faster and cheaper than other retailers. Wal-Mart is now the largest company in the world.

After the dot.com bubble burst and Internet companies were struggling, Apple figured out how to deliver music easily, legally and cheaply over the Web in the popular MP3 format. iPods and iTunes now dominate their respective markets.

What is the secret these bellwethers discovered? In short, the focus was on adding value for the customer more so than cutting costs.   Read more

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