News Articles

September 2, 2008

Demand Sensing Synchronizes Supply Chains

By Tom Kozenski
Chain Store Age, September 2, 2008

Predicting demand and synchronizing inventory have been as elusive as finding one sure cure for head colds—or headaches.

Monthly forecasts are over-rated, yet according to AMR Research, 40% of retailers still forecast in monthly buckets—then that data bucket gets dumped the moment fresh sales information arrives.

Fortunately, 2008 is seeing encouraging news. Some retailers are getting more in sync. Intelligence-gathering is rippling back to manufacturers and back farther to raw-materials providers. Retailers are saying the result is a lot like having end customers pull product through the chain for you.   Read more

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