News Articles

April 1, 2008

Produce Industry Improving Traceability

Experts say it's not about technology, but about changing business practices.

By John Karolefski
Food Logistics, April 2008

The E. coli outbreak traced to contaminated spinach in late 2006 was a seminal moment for the produce industry. Everything changed. Retailers, distributors and farmers focused on food safety more than ever before. The produce industry mobilized to prevent or minimize future problems.

And it's no wonder why. Right after the incident, sales of spinach tumbled, while sales of packaged salads also dipped. It has taken a while to lure back consumers as sales have slowly moved up.

Along the way, the industry has taken concrete steps to maintain consumer trust and prevent future incidents from occurring. They include efforts to improve traceability, deploy technical solutions and conduct more efficient recalls, if necessary.   Read more

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