News Articles
October 6, 2011
Technology takes commotion out of promotion
Retail Gazette - By: John Bailey, Retail Industry Director EMEA, RedPrairie
Whilst Tesco's headline-grabbing Big Price Drop signals a move towards low pricing in a broad range of individual products and fewer multi-buys, promotions remain a major feature of UK retailing.
In a sluggish economy, customers are increasingly shopping around to save money and buying key items such as washing powder only when they are on promotion. Read more
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