News Articles

May 5, 2009

Why ROI Numbers Lie – and What You Can Do About It

Why ROI Numbers Lie – and What You Can Do About It
By Nyle Morris, VP of Value Delivery, RedPrairie
CIO Magazine, May 5, 2009

As the economy has worsened, the emphasis on ROI - the Holy Grail known as return on investment - has become even more critical to get C-level approval for retail software applications. ROI that used to be acceptable anywhere from 18 to 36 months now has to be achieved in 12 months or less. That's the price of admission in today's economy.

The problem? Too often, the ROI numbers - usually provided by technology vendors - lie.

But there is a different approach to ROI assessment worth consideration. Through comprehensive site visits, tech companies develop ROI figures so they focus on the hard gains that can be achieved in a very visible manner, not the soft gains that are hard to quantify and even harder for executives to see.

This approach reflects a belief that any effective ROI assessment starts with the business - not one's own business, but the customer's. More about that later.  Read more

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