News Articles
June 29, 2009
Sales analytics a sweet spot for business intelligence via SaaS model
Demand is growing for business intelligence software delivered via the SaaS model.
By Christina Torode
SearchCIO-Midmarket.com, June 29, 2009
Software as a Service BI vendor LucidEra Inc. may be calling it quits, but elsewhere demand is growing for business intelligence software delivered via the SaaS model. Some businesses, for example, are adopting it to share sales and supply chain data to drive revenue and efficiency, and establish a sales analytics strategy that loops in customers and partners.
Jeff Kaplan, founder and managing director of ThinkStrategies Inc., a consulting firm in Wellesley, Mass., said sales analytics is the area experiencing the most pickup among SaaS BI users because it allows easy access to data and facilitates multi-user collaboration.
...On average, a midmarket company needs less than the equivalent of one full-time employee for the care and feeding of the RedPrairie system. The scorecards at Culver's saved the company the equivalent of hiring a full-time employee as well because the BI tool is automated and geared toward self-service.
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