News Articles

March 18, 2009

A Tale of Two Managers: Finding Greater Field Effectiveness

A Tale of Two Managers: Finding Greater Field Effectiveness
By Noel Goggin, RedPrairie
Apparel Magazine, March 18, 2009

Aaron has been a store manager with a rapidly growing U.S.-based retailer for eight years. He loves his job, the people he works with and the business he works for -- and it shows in the way his establishment looks, operates and attracts customers.

As the company seeks to gain an industry foothold outside of its home base, Aaron has become recognized as a valuable asset: His stores, after all, are the face for new consumers in different markets.

However, what Aaron is doing, and what he could be doing are very different.   Read more

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