News Articles

July 1, 2008

The Wild Ride Continues

WMS software has come a long way. Maximize the benefits by making an informed purchase

By John Lofstock
Convenience Store Decisions, July 2008

As if industry operators didn’t have enough to worry about, ExxonMobil dealers were greeted with the news that the Irving, Texas oil giant decided to exit direct-store operations by divesting 825 company-owned and –operated stations as well as 1,400 stations leased to dealers. This decision thrust those dealers into an anxious state of limbo, an industry purgatory, if you will.

In this month’s cover story I was particularly taken aback by the range of emotions marketers displayed. Some were brimming with an excitement they could barely contain over the prospect of doubling, even tripling the size of their business. For others, it was sheer misery. Many operators I spoke to would only do so on the condition it be off the record. That was too bad for me because that’s where the really juicy stuff came out.
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