Press Release
May 5, 2008
RedPrairie Introduces New E²e™ Business Process Platform
New Platform Uses Services Oriented Architecture (SOA) to Enable Cross-Application Business Process Orchestration
MILWAUKEE, Wis. – RedPrairie Corporation, a world leading consumer driven optimization company, announced today a new E²e™ Business Process Platform to orchestrate cross-application business processes. Built on SOA standards and web services technologies, the new platform enables a common point of integration for all RedPrairie and third-party applications.
“One of the greatest challenges facing companies today is the ability to manage business processes end-to-end, from the retail shelf to the manufacturing floor,” said Mike Mayoras, CEO of RedPrairie. “What is particularly exciting about our new E²e™ Business Process Platform is its ability to manage previously disjointed processes like new product launches, product recalls, and store promotions in a streamlined way. This new platform orchestrates business processes not only across RedPrairie solutions, but across multiple enterprise systems easily and efficiently.”
The new E²e™ Business Process Platform provides a shared platform for collecting, managing, communicating, and acting on information and events that flow from the store shelf through manufacturing. The platform includes:
- A process modeler for building and customizing business processes using a graphical user interface
- A process monitor for dynamically tracking business activities and processes
- A service repository for easy access to RedPrairie services and registration of other enterprise services
- A service bus for orchestrating and brokering transactions between systems
The platform can be used to better orchestrate enterprise-wide processes like product recalls, product returns, new product launches, promotions, and coordinated store deliveries. In the case of product recall management, the E²e™ Business Process Platform orchestrates a “one-button recall” that communicates to stores, distribution centers, transportation vehicles, manufacturing centers, and customers the necessary actions to be taken during a recall. In fact, the platform integrates to voice and email technologies, allowing personal contact with customers during a recall.
RedPrairie’s E²e™ Business Process Platform is built on the latest 64-bit Microsoft Windows Server 2008 technology including SQL Server 2008, Windows Workflow Foundation and Windows Communication Foundation as core components.
“We are pleased to continue our strategic relationship with RedPrairie,” said Eddie Amos, general manager for worldwide partner evangelism at Microsoft Corp. “The company continues its long tradition of providing customers with products that integrate demand and supply processes seamlessly. RedPrairie’s development tools allow for productive and effective application development. We are also impressed with its use of Microsoft-based collaboration and presence technologies to drive product recall response cycle time reduction.”
Starting today, RedPrairie will be providing demos and more information on the new E²e™ Business Process Platform for attendees of its 11th Annual User Conference, RedShift, held at the Doral Golf Resort & Spa in Miami, Florida.
About RedPrairie Corporation
For additional information, call 1.877.733.7724, or visit RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2008 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.
RedPrairie Public Relations Contacts:
NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com
UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk
NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com
MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com
ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com