Press Release

April 14, 2011

The Carphone Warehouse rolls out RedPrairie Execution Management solution to 1,000 more staff

Europe’s leading independent mobile phone retailer extends benefits of streamlined communications to new channels 

Stokenchurch, UK – RedPrairie Corporation, a productivity solutions provider, announced today that following the successful implementation of its Execution Management solution in 815 UK stores, The Carphone Warehouse (CPW) is rolling the solution out to a further 1,000 colleagues in its telesales and customer support channels.

RedPrairie’s Execution Management (EM) solution supports the execution of corporate tasks and operational activities across the business, providing real-time visibility and information to help ensure compliance, consistent execution, timely reporting and improved cost control.

CPW originally implemented RedPrairie’s EM solution to automate the delivery of actionable communications to stores and provide visibility of task completion by stores, freeing up time previously spent by support centre staff and Regional General Managers issuing and following up communications.

The solution also provides a task management dashboard to branch managers. This provides visibility of tasks like point of sale changes, product launches, promotions and product recalls, by importance and deadline, which enables forward planning and workload management.

Senior Channel Operations Manager at The Carphone Warehouse Jane Middleton Jones, said:

“RedPrairie’s solution not only allows us to communicate more efficiently with colleagues in our retail and support operations; enabling us to optimise productivity, Execution Management also gives us timely feedback from the front-line to help us shape our business – a real win-win situation.”

In line with CPW’s commitment to creating ‘a connected world’, RedPrairie has also developed Apple and Android apps to allow CPW’s field managers to use the system on the move.

Martin Hiscox, Managing Director and President International, RedPrairie said: “We are delighted to extend our relationship with The Carphone Warehouse, reflecting the measurable improvements our Execution Management solution has delivered to date. Our EM application is high-performance, web-based software that allows retailers to work smarter, not harder and frees up valuable management time to spend on coaching store employees and driving sales.”

RedPrairie provides inventory, transportation and workforce software solutions to help retailers drive productivity in their supply chain and store environments. Following the recent acquisition of all-commerce solutions provider Escalate Retail, RedPrairie’s solutions allow retailers to manage both supply chain and retail activities from the time a customer first makes contact - no matter the channel, touch point, or device - all the way through to fulfilment.

About The Carphone Warehouse
Best Buy Europe is one of Europe’s largest independent mobile phone retailers, with 2,400 stores. Based in the U.K., the company operates under The Carphone Warehouse brand and also operates in nine other European markets under the brand name The Phone House including Belgium, France, Germany, Ireland, the Netherlands, Portugal, Spain, Sweden, and Switzerland. Best Buy Europe Distributions Limited is a joint venture between Carphone Warehouse Group plc and Best Buy Co., Inc. The company is committed to offering impartial and expert advice on the widest range of the latest products plus unbeatable aftersales care. 

About RedPrairie Corporation

RedPrairie delivers productivity solutions to help companies around the world in three categories – workforce, inventory and transportation. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to support business strategies that increase revenue, reduce costs and create competitive advantage.With over 20 global offices and solutions that are installed at more than 34,000 customer sites in over 40 countries, companies trust RedPrairie workforce, inventory and transportation solutions to deliver an increase in productivity – with the flexibility to adapt as business needs change.
At RedPrairie, we understand today’s operational demands and we’re committed to delivering solutions that work. We’re committed to delivering solutions for the real world.

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2011 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Kari Janavitz 
+1 262 317 2526
Kari.Janavitz@RedPrairie.com

UK
Faye Baker
+44 1530 276 550
Faye@Q-Storm.co.uk

NORDICS & MIDDLE EAST
Patrick Qureshi
+45 21607021
Patrick.Qureshi@RedPrairie.com

AFRICA
Ken Osler
+27 082 805 3360
Ken.Osler@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com