Press Release
February 28, 2008
The Carphone Warehouse to Implement RedPrairie’s Execution Management to Increase Profit Margins
Mobile phone retailer will improve visibility into store level compliance and streamline communications
MILWAUKEE, Wis. – RedPrairie Corporation, a world leading consumer driven optimization company, announced today that The Carphone Warehouse is implementing RedPrairie’s Execution Management application to gain a single, chain-wide window into all aspects of store operations, including marketing, merchandising and promotions. The mobile phone and services retailer operates 2400 stores under The Carphone Warehouse banner in the UK, The Phone House in European markets and in the US market with partner Best Buy.
RedPrairie’s Execution Management will help The Carphone Warehouse improve visibility into store level compliance, streamline communication and gain strong financial benefit through:
• Reducing unnecessary headquarter to store communications.
• Increasing vendor marketing sponsorship through better in store compliance.
• Increasing management visibility into store level activities for improved accountability.
• Delivering “just-in-time” store associate training for improved product knowledge.
• Automated planning, scheduling and execution of complex projects across the chain.
“The Carphone Warehouse is focused on delivering an excellent customer experience across our brands,” said Anthony Catterson, Managing Director UK Retail. “During a rigorous trial, RedPrairie’s solution improved our efficiencies by helping us be more streamlined and consistent with our communication between headquarters and the stores. With better prioritization of store projects, our stores can better deliver on our value proposition to the customer and to our bottom line.”
“The Carphone Warehouse chose the on-demand hosted option of RedPrairie’s Execution Management solution. The hosted option will accelerate their implementation from months to weeks at reduced capital expense to their IT department,” said Noel Goggin, Vice President and General Manager, Execution Management, for RedPrairie.
RedPrairie’s Execution Management application is high performance, web-based software that dramatically improves retailers’ ability to design, execute, and monitor processes and programs that are executed in stores.
About The Carphone Warehouse
The Carphone Warehouse is the largest independent mobile phone retailer in the world, with 2,400 stores operating across eleven markets. The company is committed to offering impartial and expert advice on the widest range of the latest products, plus unbeatable aftersales care. For more information, visit www.carphonewarehouse.com or call The Carphone Warehouse Direct Sales on 0800 925 925.
About RedPrairie Corporation
For additional information, call 1.877.733.7724, or visit RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2008 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.
RedPrairie Public Relations Contacts:
NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com
UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk
NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com
MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com
ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com