Press Release

April 10, 2007

RedPrairie Wins Microsoft European Retail Application Developer Award for Best Store System

RedPrairie Wins Microsoft European Retail Application Developer Award for Best Store System

MILWAUKEE, Wis. - RedPrairie Corporation, a world leading consumer driven optimization company, today announced it has won the Microsoft European Retail Application Developer (RAD) award for best store system with BlueCube Enterprise 6.2. The RAD awards are designed to reward independent software vendors (ISVs) and retailer IT departments that can successfully demonstrate innovation and excellence by delivering business value using Microsoft technologies in the retail sector.

RedPrairie won the store systems award with its BlueCube Enterprise web-based application, a .Net solution that is centrally deployed and managed and which relies on Microsoft SQL Server and Microsoft Advanced Server technology. It enables businesses to employ best practices across the enterprise, and helps managers to quickly resolve issues through real-time business performance monitoring. Integrated reporting, alerts, workflows, dashboard, learning management and corporate data management suites further enhance business performance.

Dilip Popat, managing director, retail industry at Microsoft EMEA, said, “The judges gave the Best Store System award to RedPrairie because they were impressed by the consumer focus that its solution offers. Microsoft and its partners believe that by better connecting information, systems and people, retailers are able to provide a greatly enhanced experience to store customers. We congratulate RedPrairie on its award and wish them continuous success in 2007.”

RedPrairie’s suite of retail applications streamline, synchronize and optimize retail operations from the store shelf back through the network of suppliers, creating increased store profitability, more efficient supply networks and better synchronization between headquarters, stores and supply chain operations.

About RedPrairie Corporation

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2007 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com

UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk

NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com