Press Release

April 14, 2011

HEMA selects RedPrairie Retail Store Solution Suite

Leading European retailer to benefit from improved Execution, Time & Attendance, and Workforce Management

ATLANTA – RedPrairie Corporation, a productivity solutions provider, announced today that HEMA, a leading European retailer with stores in the Netherlands, Belgium, Luxembourg, Germany and France, has selected RedPrairie’s hosted retail solutions for Execution Management, Time & Attendance and Workforce Management. HEMA, which employs approximately 10,000 people, will implement Time & Attendance and Workforce Management in its self-owned stores in Belgium and the Netherlands, while Execution Management will be used in all stores, including franchises. HEMA will also implement these solutions in their distribution center.

“After an extensive selection process, RedPrairie was selected for its rich functionality in supporting all of our requirements, its advanced forecasting capabilities, the fact that it can be hosted and its user-friendliness,” said Friedeke Voss, Manager IT at HEMA. “RedPrairie’s ability to handle complex labor standards also played an important role in our decision and we are confident that they will help us boost the efficiency of our store staff and bottom line results.”

Execution Management will enable HEMA to ensure timely and consistent execution of corporately assigned tasks across all locations, thereby improving the results from merchandizing programs. Workforce Management provides a set of tools to forecast and schedule labor resources and track performance. And Time & Attendance allows consistent application of national wage, hour and leave regulations, in accordance with union rules. Without external support, HEMA will be able to configure and update these in minutes, resulting in a accurate real time administration of time , reduced payroll errors and better schedule compliance.

“We are very proud to work with HEMA and to assist in improving their business performance,” said Martin Hiscox, Managing Director and President International at RedPrairie. “With our suite of retail store solutions we are able to help retailers deliver a great customer experience in stores of different sizes, ranging from under 10 employees to the largest general retailers and grocers.”

About HEMA
HEMA is an international retail organization with around 550 stores in the Netherlands, Belgium, Luxemburg, France and Germany. HEMA employs approximately 10,000 people in its corporate headquarters, bakery, distribution center and retail stores. Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. In addition, HEMA develops its own assortment and likes to surprise customers with timely offers of products for daily use. HEMA products are typically convenient, practical and attractive and of good quality.

About RedPrairie Corporation

RedPrairie delivers productivity solutions to help companies around the world in three categories – workforce, inventory and transportation. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to support business strategies that increase revenue, reduce costs and create competitive advantage.With over 20 global offices and solutions that are installed at more than 34,000 customer sites in over 40 countries, companies trust RedPrairie workforce, inventory and transportation solutions to deliver an increase in productivity – with the flexibility to adapt as business needs change.
At RedPrairie, we understand today’s operational demands and we’re committed to delivering solutions that work. We’re committed to delivering solutions for the real world.

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
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© 2011 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Kari Janavitz 
+1 262 317 2526
Kari.Janavitz@RedPrairie.com

UK
Faye Baker
+44 1530 276 550
Faye@Q-Storm.co.uk

NORDICS & MIDDLE EAST
Patrick Qureshi
+45 21607021
Patrick.Qureshi@RedPrairie.com

AFRICA
Ken Osler
+27 082 805 3360
Ken.Osler@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com