Press Release
May 12, 2009
RedPrairie introduces Promotion Execution for Grocery solution
New application provides functionality for promotion planning, issue management, improved store and field productivity
MILWAUKEE, Wis. – RedPrairie Corporation, a productivity software provider, has introduced its new Promotion Execution for Grocery solution, designed to help business administrators ensure promotion plans are carried out properly in stores. By providing expanded visibility into promotion execution issues, the new product can help grocery companies resolve problems, and improve field and workforce productivity quickly and inexpensively through photo verification. Complete with industry best practice promotion processes, Promotion Execution for Grocery can be installed and live in stores within a week.
The new solution will help ensure all promotion initiatives are prioritized and communicated to stores in the promotion planning process. Best practice templates are used to subsequently provide those stores with individual direction and prioritization, with mobile and photographic compliance monitoring. Any issues are automatically sent to field personnel, who can resolve problems in a timely manner. All of these features will enable a new level of compliance to both administrators and manufacturers.
“Forty percent of surveyed grocers in a recent SuperMarket News poll estimated their in-store promotions are carried out correctly less than half the time,” says Noel Goggin, RedPrairie VP Product Strategy. “More than ever, grocers need to translate merchandising strategy into execution at the store level. Promotion Execution provides the ability to isolate the gaps between this strategy and actual enactment, while allowing for timely corrective action. In effect, our solution can drive promoted item lift, increase trade promotion funds, decrease labor needs, and improve compliance with manufacturer agreements.”
“Promotions are critical to grocery retailers right now, especially given current economic conditions,” says Nikki Baird, RSR Research. “Our studies show that promotions are becoming a central tool for retailers to attract and retain scarce customers. However, the more promotions an organization runs, the more difficult it is for stores to keep up. Retailers could not do themselves a greater disservice than spending all the time, work, and margin on planning an effort to drive customers to stores, only to miss delivering on their promises.”
Promotion Execution for Grocery boasts a rapid time to value with SaaS offerings, enabling low cost of entry and positive ROI in a short time frame. The solution is being introduced as part of RedPrairie’s upcoming line of ROI In Days (ROIds) applications, designed for low initial investment, and accelerated time to value.
About RedPrairie Corporation
RedPrairie delivers productivity solutions to help companies around the world in three categories – workforce, inventory and transportation. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to support business strategies that increase revenue, reduce costs and create competitive advantage.
With over 20 global offices and solutions that are installed at more than 34,000 customer sites in over 40 countries, companies trust RedPrairie workforce, inventory and transportation solutions to deliver an increase in productivity – with the flexibility to adapt as business needs change.
At RedPrairie, we understand today’s operational demands and we’re committed to delivering solutions that work. We’re committed to delivering solutions for the real world.
For additional information, call 1.877.733.7724, or visit RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
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© 2009 RedPrairie Corporation. All Rights Reserved.
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RedPrairie Public Relations Contacts:
NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com
UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk
NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com
MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com
ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com