Press Release

April 26, 2007

Publix Super Markets Adopts BlueCube Workforce Optimization Suite from RedPrairie

Solution leverages Time & Attendance, Forecasting, Optimized Scheduling to optimize labor “wall-to-wall”

MILWAUKEE, Wis. - RedPrairie Corporation announced today that Publix Super Markets, Inc., will implement its BlueCube Workforce Optimization suite. The system will provide state-of-the-art scheduling technology in all Publix Super Markets stores, at approximately 900 locations. The solution includes innovative features that leverage the full BlueCube Workforce Optimization suite, including: time and attendance, business forecasting, labor demand planning, automated optimized scheduling, associate self service, dashboards with configurable alerts and computer based training.

The BlueCube Enterprise scheduling engine uses engineered labor standards along with historical sales, traffic patterns, special events, fixed tasks, and other items such as cases and pharmacy prescriptions to provide an accurate view of labor required to meet customer and task-driven demand throughout the entire store. Employee roles, availability, and preferences are automatically aligned with labor demand to produce fully optimized work schedules that are then tracked against the system’s time and attendance tools.

Kim Eaton, President, RedPrairie Retail Productivity Solutions division (formerly BlueCube Software) stated, “For over 75 years, Publix Super Markets has provided excellent service to its communities and additionally is a great place to work and shop. They are the largest and fastest-growing employee-owned supermarket chain, so getting the workforce equation right is a key component of their continued success. We are proud that Publix Super Markets has entrusted RedPrairie to deliver on this initiative, and we are excited about the positive result BlueCube Enterprise will provide for Publix Super Markets.”

About RedPrairie Corporation

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2007 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com

UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk

NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com