Press Release
November 18, 2008
Sephora goes live with RedPrairie Warehouse Management System (WMS) in Utah distribution center
Global beauty retail chain will direct over 160,000 order lines daily to 115 stores; arrange shipment to online customers in 2009
MILWAUKEE, Wis. – RedPrairie Corporation, a world leading consumer driven optimization company, announced today its WMS is running in cosmetics retailer Sephora’s new Salt Lake City distribution center. The system will support Sephora’s multichannel business, directing shipments to both retail outlets, as well as customers purchasing on Sephora.com by mid-2009.
Sephora is a leading global beauty product chain, with more than 515 stores in 14 countries worldwide – 227 located in the United States. The company chose to partner with RedPrairie for its software’s advanced service-oriented architecture (SOA), proven experience in high-transaction environments, and industry-leading Workforce Management application.
RedPrairie also supports Sephora’s Maryland distribution center, servicing 115. The two distribution centers together will service 100% of Sephora’s North American output.
“When Sephora first selected RedPrairie, we were looking for a supply chain partner who could support both retail and direct-to-consumer operations in a single facility,” says Janet Hanson, Sephora’s CIO, “The two shipping processes are very different, so the application had to be very adaptable, and flexible. RedPrairie had the retail expertise we were looking for, with a product we could deploy on our own technology platform.”
“I’m very excited to see the RedPrairie WMS in a multi-channel distribution environment with such a highly regarded global retailer,” says Mike Mayoras, RedPrairie CEO, “We’ve had a great deal of experience in handling a high volume of product, and it’s great to be able to apply the system’s flexibility to those kinds of situations.”
About Sephora
Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company’s own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 220 stores in the United States and Canada, and the world’s top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 14 countries and has established 30 locations in China. Thanks to Sephora’s recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America’s largest department stores, the beauty authority is now accessible to more clients than ever before.
About RedPrairie Corporation
For additional information, call 1.877.733.7724, or visit RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2008 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.
RedPrairie Public Relations Contacts:
NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com
UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk
NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com
MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com
ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com