Press Release

January 10, 2011

RedPrairie acquires leading retail software solutions provider, SofTechnics

Additional resources and functionality to complement current solution suite, including Price and Inventory Management, Intelligent Store Ordering and Direct-Store Delivery

ATLANTA  – RedPrairie Corporation, a productivity solutions provider, announced today that it has finalized the acquisition of SofTechnics, a leading provider of integrated retail enterprise solutions that has been serving customers for more than 20 years. The acquisition merges the strengths of two highly complementary organizations, and provides a logical extension to RedPrairie’s E²e™ productivity suite.  SofTechnics’ software portfolio adds mobility-enabled Store Inventory and Price Management, Intelligent Store Ordering, Direct-Store Delivery and Master Data Management to RedPrairie’s solution set.

Serving 24 of the top 75 supermarket chains in the U.S., SofTechnics is widely recognized as the leading provider of mobile price and inventory management solutions for both grocery and general retailers.  The acquisition further strengthens RedPrairie’s Retail Platform with proven functionality that will benefit customers with reduced operating costs from advanced store inventory and labor management planning.

“The continued functional expansion and enhancement of our retail platform allows us to provide customers with a broader and more flexible array of solutions for the challenges they face every day,” says Mike Mayoras, RedPrairie CEO.

Adds Guy Dille, former President of SofTechnics and now Senior Vice President, Retail for RedPrairie, “Our company is proud of its successful history in retail. Joining RedPrairie allows us to draw from an even wider pool of resources to continue providing our customers with the tools for success and quality of service they have come to expect from us.”

Mayoras continues, “The SofTechnics suite of fully-integrated software solutions has helped many leading retailers manage inventory, reduce operating costs, improve business operations and dramatically increase productivity. Their experience in the retail vertical will provide a new wealth of knowledge to RedPrairie’s already-successful operations within this space.”

For a more in-depth view on what this acquisition means for existing and prospective RedPrairie and SofTechnics customers, visit www.redprairie.com/SofTechnics.  Those interested can also visit RedPrairie and SofTechnics at NRF from January 9-12, at booths 2139 and 2153, respectively.

About SofTechnics

SofTechnics is the premier provider of mobile price and inventory management solutions for the retail sector. We have the experience and the vision to help you manage your inventory, improve your bottom line, and dramatically increase your productivity - all with a rapid return on investment. Additional information can be found at www.softechnics.com

About RedPrairie Corporation

RedPrairie delivers productivity solutions to help companies around the world in three categories – workforce, inventory and transportation. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to support business strategies that increase revenue, reduce costs and create competitive advantage.With over 20 global offices and solutions that are installed at more than 34,000 customer sites in over 40 countries, companies trust RedPrairie workforce, inventory and transportation solutions to deliver an increase in productivity – with the flexibility to adapt as business needs change.
At RedPrairie, we understand today’s operational demands and we’re committed to delivering solutions that work. We’re committed to delivering solutions for the real world.

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2011 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Albert Fong
+1 415 685 4162
Albert.Fong@RedPrairie.com

Faye Baker
+44 1530 276 550
Faye@Q-Storm.co.uk

NORDICS & MIDDLE EAST
Patrick Qureshi
+45 21607021
Patrick.Qureshi@RedPrairie.com

AFRICA
Ken Osler
+27 082 805 3360
Ken.Osler@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com