Press Release

May 2, 2007

RedPrairie First to Extend Supply Chain to Retail Shelf

RedPrairie uses consumer demand signals to help companies to optimize both people and products across their retail and supply chain networks

MILWAUKEE, Wis. and ORLANDO, Fl. - RedPrairie Corporation, a world leading consumer driven optimization company, announced today at RedShift 2007, its 10th annual user conference and industry summit, that it is the only solutions provider addressing the E2e™ supply chain with solutions that optimize people and products from store shelf to manufacturing. This expansion of the traditional supply chain to include the retail store drives revenue and provides strategic advantage to both retailers and suppliers. Additionally, RedPrairie is the only solutions provider to enable point of sale (POS) demand signals to trigger and forecast inventory and workforce demand across the expanded chain.

Says RedPrairie CEO John Jazwiec, “RedPrairie’s E2e strategy presents our world leading customers with new ways to drive both top line revenue and bottom line results. Our solutions use consumer demand signals in the store to trigger optimization and synchronize every person and process in the chain back through manufacturing, resulting in reduced inventory and human capital costs. Additionally, by combining task management, inventory and workforce management at the retail level, we ensure the right people and products are in place at the right time to perfect the consumer experience and drive additional sales. No other solutions provider can deliver true end-to-end consumer driven optimization.”

By capturing demand signals, retailers maximize opportunities to fulfill consumer demand and align tasks and labor to provide the best consumer experience possible, resulting in increased revenues. Most companies today focus on the supply chain from their suppliers to the delivery at the retail store. However, without visibility to the product in the back room of the store or on the store shelf, they can’t ensure products are available when the consumer wants them. Nor can they optimize their workforce and tasks within the store to perfect the consumer experience.

RedPrairie President of Retail Productivity Solutions Kim Eaton says, “According to industry research, 47% of consumers leave the store due to inventory stock-outs, resulting in billions of dollars in lost sales revenue. Consumers are short on time and patience. When they can’t find the exact items they want or someone to help them, they often walk out of a store empty-handed. This results in lost revenue for both retailers and suppliers.”

She continues, “With visibility and responsiveness to real-time consumer demand, RedPrairie customers can forecast their business in 15 minute increments to achieve highly accurate labor coverage and more precise inventories to match what consumers want. In the end, retailers are able to improve their business by capitalizing on revenue opportunities and aligning labor dollars to the right priorities.”

Says Jazwiec, “Suppliers and manufacturers also benefit from an E2e approach by leveraging the aggregation of demand signals captured by retailers to validate their forecasts and reduce safety stock in their supply chains.”

About RedShift
RedShift: 2007, RedPrairie’s tenth annual user conference and industry summit, is an assemblage of nearly 700 of the top retail and logistics minds in the world, imparting the latest technology advancements and trends that optimize supply chain, retail and business operations. Attendees have the opportunity to attend numerous interactive sessions, which serve as catalysts for reevaluating and improving operations.

In addition to keynote speaker Walter Cronkite, conference presenters include top retail and supply chain executives from major international companies, including Briggs & Stratton, ConAgra, The Container Store, Exel, Lowe’s and Ross Stores.

About RedPrairie Corporation

For additional information, call 1.877.733.7724, or visit RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
© 2007 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.

RedPrairie Public Relations Contacts:

NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com

UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk

NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com

MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com

ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com