Press Release
September 18, 2007
West Marine Selects Execution Management From RedPrairie
MILWAUKEE, Wis. – RedPrairie Corporation, a leading consumer driven optimization company, announced today that West Marine, the country’s favorite retailer of boating supplies and accessories, with more than 375 stores and 4,800 employees, has selected RedPrairie’s Execution Management application.
RedPrairie Execution Management is high performance, web-based software that dramatically improves retailers’ ability to design, execute, and monitor processes and programs that are executed in stores. RedPrairie Execution Management gives retailers a single, chain-wide window to all aspects of store operations, including marketing, merchandising and promotions, allowing the retailer to execute more effectively on corporate initiatives.
“Leading retailers such as West Marine are implementing RedPrairie Execution Management because the application solves real retail pain points and delivers rapid ROI,” said Kim Eaton, President RedPrairie Retail Productivity Division. “By streamlining their operations through successful store-level execution, retailers can address a wide spectrum of task related issues and position themselves for the eventual full integration of workforce management.”
About RedPrairie Corporation
For additional information, call 1.877.733.7724, or visit RedPrairie.com.
RedPrairie is a registered trademark of RedPrairie Corporation.
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© 2007 RedPrairie Corporation. All Rights Reserved.
Other product and service names mentioned herein are the trademarks of their respective owners.
RedPrairie Public Relations Contacts:
NORTH AMERICA
Kari Janavitz
+1 262 317 2526
Kari.Janavitz@redprairie.com
UK
Emma Easterbrook
+44 1435 873 080
Emma@FieldworksMarketing.co.uk
NORDICS, MIDDLE EAST, AND AFRICA
Patrick Qureshi
+45 3263 0021
Patrick.Qureshi@RedPrairie.com
MAINLAND EUROPE
Luc Zanders
+31 40 2302532
Luc.Zanders@RedPrairie.com
ASIA PACIFIC
Fauziah Osman
+65 6521 9554
Fauziah.Osman@RedPrairie.com