The SoMoLo Revolution
Welcome
If you’re reading this on a mobile phone or a tablet, then you’re part of the revolution. The acronym “SoMoLo” is short for Social, Mobile, Local, and describes a growing behavioral trend brought on by advances in information technology and consumer electronics. Among other things, The SoMoLo trend has vast implications for anyone selling goods to consumers.
Consumers with smartphones have discovered that pricing transparency, product research, availability and proximity are all value-added benefits when shopping. This group pays attention to reviews, deals, and consistently participates in social networks. Successful merchants will nurture this audience, recognizing the potential access to greater wallet share.
How can you capitalize on this trend? Provide exceptional customer service by using Workforce Management to maintain optimum staffing levels. Nurture your best customers and reinforce the good habits of your top performing sales people with Clienteling. Facilitate transactions and product movement across all channels by using a Commerce Suite designed to eliminate information silos and allow rapid integration of new technologies, both today and in the future.
Stores Under Siege: The Rise of SoMoLo Shopping
Lessons Learned from Early Attempts to Engage these Savvy Shoppers
The battle for the social, mobile and local shopper is heating up, and stores must master these technologies or risk lost traffic and fierce competition from other brands – inside their own stores. Retailers large and small must re-evaluate their brand presence to ensure that they are prepared to leverage new capabilities to engage, attract and convert these savvy shoppers into customers. Join us to learn more about the rapidly evolving role of social, mobile and local technologies in the daily lives of consumers. See how retailers like Topshop, H&M, Bergdorf-Goodman, Target and many others are putting these tools to work. We’ll also share some insights on what might be next in this rapidly expanding mode of commerce.
View the Webcast On Demand
e-Commerce
Retailers today rely on their Web sites for more than processing orders – the Web represents the primary tool for developing and reinforcing brands, while providing customers with an experience that fosters future visits and drives store traffic.
Read more about e-Commerce
Clienteling
Increasing store traffic, providing exceptional in-store customer experience and building brand loyalty are essential goals for retailers today. These goals directly affect key retailer metrics such as Recency, Frequency Monetary Value (RFM), Average Order Size, Customer Lifetime Value, Same Store Sales, etc. Though, these can also be very illusive and challenging goals for retailers today.
Read more about Clienteling
Workforce Management
In today’s highly competitive marketplace, where superior service is often the distinguishing factor in customer retention and market growth, it’s critical that employees at all operational levels contribute effectively to corporate financial and service goals. But too often managing workforces across operational disciplines is disjointed – with separate, and sometimes conflicting, goals and standards. RedPrairie helps solve this problem with a comprehensive, enterprise-wide solution for effectively managing your workforce.
Read more about Workforce Management