RedPrairie Thought Piece

Direct Commerce:Capture Your Customers' Attention

How Can Brands Differentiate in an Overcrowded Market to Continue Attracting Customers and Maximize Each Customer's Value?

Everywhere they turn, consumers are constantly bombarded with information. In 2008, the University of California San Diego reported that Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 100,500 words and 34 gigabytes for an average person on an average day. With the rise of mobile commerce and social media, those numbers are continuing to grow exponentially.

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