RedPrairie Thought Piece
June 12, 2008
Green Shipping
Six Steps to Achieving Retail’s Holy Green Grail - By Todd Mallett
In today’s “Inconvenient Truth” world, can you imagine the impact on the eco-friendly shopper buying products online who gets a message that says:
“Your order is scheduled to arrive on Tuesday. However, if you want to reduce greenhouse gas emissions by 100 pounds of CO2, click here and your package will arrive on Thursday instead.”
There are a lot of shoppers out there who would click on that option in a heartbeat.
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