RedPrairie Thought Piece

Merchandise Management for Home Furnishings

Big Ticket Items

Shopping for the home is a personal and often challenging process. Customers have access to more information than ever at their fingertips, yet the proliferation of Big Ticket retailers – from boutique "Mom and Pop" stores to big box discounters and pureplay online retailers – leaves customers with an overwhelming array of choices about where to spend their hard-earned dollars. Since it can be difficult to differentiate between retailers simply by their merchandise, it is often the quality of the overall shopping experience that determines whether a one-time shopper will turn into a loyal customer. With more shopping options than ever, it's extremely difficult to create long-term customer relationships.

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